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Friday, March 1, 2013

Gmail Sponsored Promotions

Gmail Sponsored Promotions

Google is showing new ad format in Gmail Inbox. When you clicked on some mail then in right top side of the email pane, you may see an ad looks like this :
 

When you click on this ad it expands to full page ad like this : 

  

When I contacted to Google guys to know more about this ad format then they told me these are Gmail Sponsored Promotions.
  
Benefits of Gmail Sponsored Ads:
  • Engage your creativity via ads within Gmail as it supports html, images & videos.
  • It will improve your campaign performance as GSP ads will increase 20% in Avg. CTR to Gmail text ads.
  •  You can target your exact customers by domain, keywords, geographic, interest & demographics.
  • Frequency capping to control impressions for unique user.
  • Get important insights like reach, open rates ctr, dismiss rates.  

Note : It can target any country but must have a US billing address and pay in USD

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Keep Smiling :)
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8 comments:

  1. UnknownMarch 28, 2013 at 1:27 AM

    Do you have a contact at Google that can help a big client get into this program?

    ReplyDelete
    Replies
    1. Manish DurejaJuly 12, 2014 at 3:44 PM

      Hi Suzanne

      Let us know your requirements in detail.

      Delete
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